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Top Articles
Promoting Your Brand in The New Year
[2009-01-05] It's the first monday of the new year and even if you aren't usually a person to make new year's resolutions, chances are you are still thinking about doing things slightly differently in 2009 than you did in 2008. It's a new start and that's the beauty of the first few weeks in January. They are a time when you can swear off the mistakes of last year and choose to do things differently. It also presents a big opportunity for marketing. Here are three ways that you could use "resolution marketing" to position and promote your brand in the new year:
Promoting Your Brand On Twitter
[2008-12-15] But not the way you may be thinking. Many companies still don't get the power and influence of social media tools like Twitter; and simply use it to broadcast one-way-in-your-face-marketing messages. I believe it's more effective when organizations empower their employees to use social media to engage in meaningful conversations. Intel (who I work for) just published social media guidelines for all employees who wish to participate; with authenticity, transparency, disclosure being at the forefront.
Combining Internet Promotion with Social Experience
[2008-12-01] The thing about internet marketing is that there is no "one right way" to solve a single problem. So much of the advice and commentary about content optimization for search engines at conferences and on blogs is tactical. Five tips for this and 10 ways to do that. We do it too, because people that are new or just dipping their toe into the stream of internet marketing knowledge need information packaged in an easy to understand and actionable format.
Promoting Your Business Through Social Media
[2008-11-10] "What sites do you use / recommend using to promote content (i.e. blogs, articles, etc.)? I'm re-tooling our business website and blog, and want to make sure I get the most effective (popular?) ones, along the lines of Technorati, Digg, etc. Your answers will help me pick the buttons I'll use..."
Concentrate on Quality over Quantity
[2008-10-27] There's an old saying that too many cooks spoil the broth. This is equally true for businesses, particularly smaller ones. While it's essential to grow to continue early success, it's also important to keep realistic with your aims.
Start Promoting Your New Site Immediately
[2008-10-14] A few weeks ago I wrote about building your website from the ground up. This article did not dive into great detail on any specific topics, but rather touched on the key points you will want to address. In this article I will place most of the focus on the promotion aspect of this previous article.
The Risks Involved With Link Buying
[2008-10-06] There is a post over at Search Engine Land by Danny Sullivan entitled "Conversation With An Idiot Link Broker".
Use Social Media to Brand Yourself
[2008-09-22] Whew, I know it has been a long time, but I am back with the next edition of How to Use Social Media Marketing to Promote Yourself as a Brand. This time, I'm going to help guide you to being the best at what you do and making sure others realize it, too.
Use Social Media Marketing to Promote Yourself
[2008-09-08] Congratulations! We're trucking right along on turning you into a Social Media Marketing success story, and you've already gotten through the hard part. Well, really, you've barely scratched the surface, but don't worry-it just gets more fun from here.
Using Directory Submissions to Promote Your Site
[2008-08-25] A few months ago I wrote an article about 13 ways a webmaster can go about building links to their site. One of these ways was through the use of directory submissions.
Promote Yourself as a Brand Using Social Media Marketing
[2008-08-12] Not everyone interested in Social Media Marketing is a big company or start-up business. There are a lot of freelancers, artists, and performers out there who can really get some great benefits from utilizing all that Social Media has to offer when it comes to marketing.
The Right Way to Promote Your Brand Stream
[2008-07-28] Wondering if those metrics on your web site mean that you are losing audience right and left, might not be that way, people might be getting information off your site in a different way, from RSS through Friend Feed, comments and conversations off your site on comment dumping systems like disqus, stumble upon, video on YouTube or Blip.TV, the problem isn't your web site, it is all the other social networking systems you have plugged that web site into.
Interacting With Social Bookmarks
[2008-07-14] You don't have to look too far online to see more and more people using social bookmarking services and news sites.
How to Ask Bloggers to Promote Your Business
[2008-06-30] A colleague I met at a recent networking event asked me something very interesting via email:
The Real Secret Of Word of Mouth Marketing
[2008-06-16] If I told you that you could buy a new book on Word of Mouth Marketing starting tomorrow on Amazon for $45 and that it was a quarter the size of a regular book and in paperback, what would you tell me?
Search Advertising Optimization Tips
[2008-06-02] Sharing client success isn't something we often do through this blog, as we focus more on the news and DIY side of the search engine marketing industry - But this tale is worthy of sharing.
Branding Will Enhance SEO Not Replace It
[2008-05-12] Greg makes my point for me at the end of his post: How Branding Will Replace SEO.
PR 2.0: New Media, New Tools, New Audiences
[2008-04-28] Have you ever met someone so energetic, positive and incredibly smart - someone who exudes passion and someone who "gets it" in an inspirational way?
SEO to Promote Your Brand
[2008-04-16] After 10 plus years in the SEM business, it's a bit of an understatement to say that the nature of SEO is constantly changing. Those changes involve both the search engines refining the way they sort and display search results as well as consumer search behaviors.
What New Skills Are Important To PR?
[2008-03-31] So last Friday, half a dozen students from Chico State's journalism program (my alma mater), came to Voce's Palo Alto office and spent the day observing and discussing agency life.
Sure-Fire Tips for Creating Search Ads
[2008-03-17] Playing on the theme of the old Westerns, Yahoo! has shared seven "sure-fire" tips to help PPC advertisers maximize their click through in search advertising campaigns.
Blogger Relations Keys
[2008-02-04] A few months ago, I started working with a company called Conjungo to help them gain some visibility in the blogosphere, stimulate some interest and, hopefully, some conversations about what they offer.
Acquiring Traffic from Twitter
[2008-01-18] Twitter isn't exactly new but there are a lot people that see it as a waste of time when it comes to marketing or even using.
SEOs Will Game Wikia Search
[2008-01-07] When you launch a new search engine, admitting defeat at the outset isn't exactly a promising start. Jimmy Wales founder of Wikia Search-which launches today-did just that.
PR Advice for Startups
[2007-12-27] In celebration of Alex Iskold's brilliant toolbox for startups on Read/Write Web today, I've decided to join the conversation to help startups make PR work for them now and in the long term.
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